It’s no secret that restaurant chains love promotions. Both fast food chains and fast casual outfits are known for using every trick in the book to try and wrestle your hard-earned money from you, with money-off deals, loyalty programs, and birthday rewards all popular ways to entice you into spending a little more than you intended to. In our opinion, though, the use of add-ons is more effective than all of these. By promising that your food will be just that bit bigger or better if you spend a little extra on an ingredient or two, chains give you the illusion of choice while creating a serious profit margin.
