More health-conscious Americans are showing renewed interest in dairy products.
From mixing protein shakes with Diet Coke to blending cottage cheese into pasta sauces, new viral hacks are touting potential health benefits without the sacrifice of dairy’s rich flavor.
The trend isn’t just online — it’s changing what shoppers find in dairy aisles worldwide.
The global dairy-based protein market was valued at roughly $15 billion in 2024 and is projected to reach $22 billion by 2033, according to market research firm IMARC Group.
Daniel Rehal, founder of the yogurt-based probiotic supplement Zoguri, told Fox News Digital that dairy “becomes a true superfood when fermented with beneficial bacteria.”
“When we ferment dairy very carefully with beneficial bacteria like L. reuteri, it produces short-chain fatty acids and neurotransmitters like serotonin and dopamine, leading to improved mood, energy and sleep,” he said.
“Considering that up to 80% of your immune cells are in your gut, fermented dairy-based probiotics become essential for both physical and mental wellness. To me, that’s the definition of a superfood,” he added.
The Nebraska-based entrepreneur described fermented dairy as a “2,400-year-old prescription for better health that modern medicine is only now beginning to understand.”